What better way to sell a restaurant than through pictures of food?
Increasingly often we rely on the internet to search for information on restaurants even before we decide to book one. We look for the closest one, the one with better reviews, or which provides the preferred cuisine for our special evening. Therefore, it is essential to present yourself with images that best represent your restaurant: the spaces, the colours, the atmosphere, and the dishes themselves.
What is the theme?
Does the food come from somewhere specific?
What makes your space unique?
All these issues will be addressed through targeted images that you can market online and on social media.
As with the best recipes, here are four steps to achieve a successful collaboration.
REQUEST AN ESTIMATE
In order to receive an adequate estimate, the customer needs to have a clear (even if generic) idea of what is to be achieved.
The following questions are designed to help you:
Where will the images be used (on a website, Facebook or other social platforms)? How many pictures will you need? Is your goal to fill a website? Will the photographs be used to depict/highlight part of the menu, the restaurant’s atmosphere, or the people at work etc......
SURVEY IN THE RESTAURANT
The site visit is for the photographer to get a sense of the light inside the restaurant. This assessment will then determine the best time of day and the best angles for the photo shoot.
BRIEFING OF THE PHOTOGRAPHIC SERVICE
We will select the best time and day to achieve the desired result. Improvising can be risky and planning as much as possible will help us avoid oversights and mistakes. Therefore, we will compile a list of the dishes, specific moments and situations of the restaurant to portray.
REALIZATION OF THE SERVICE
it's time to tell your story!